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About + are from the minds of Hoover and Voyno.

The New Rockstar Philosophy was started to help artists learn more about what’s going on in the ever-changing music industry, to inspire them to embrace entrepreneurship, and give them them the tools for DIY 2.0 . was started to help bands find contacts to book gigs. All over the world. It’s a new baby, add your local knowledge and you’ll be 10% more sexy!

The New Rockstar Philosophy is also a book that is available for free for a limited time. Click here, or the tab up top to get yours!


Hoover is a musician, was a show promoter, an artist manager, and also had a brief stint at an independent record label. He has a passion for music, guitars, soul beats, and marketing. Hoover believes that the internet is the independent musician’s best friend.

Voyno is an artist, songwriter, poet, producer, thinker and ideas man. He is the front man for ARMS UP a band that weave early Zeppelin, early U2, and Dr. Dre into a sound of their own. He has been in bands for a number of years and believes in the future of music and the promise that is the Internet.

11 Comments leave one →
  1. June 27, 2008 6:26 pm

    Megakudos you guys! I subscribe to Conde Nast Portfolio magazine and just went online and read Hoover’s comment on the Free For All article that appeared in the May edition. Great job on this site! In addition to becoming a regular visitor myself, I will pass along the URL to my friends in or trying to get into the business. If you Myspace, feel free to send me an add a friend request… Sooner, MRD

  2. October 13, 2008 3:48 pm

    I just found this great website as a link from a post on Music Think As an indie label trying to do a few new things… is there an email address that I could send a press release too?

  3. October 17, 2008 3:53 am

    Hey guys,

    sweet site! Definitely one of my new favourite. I will also be spreading the word. Keep up the good work!

  4. January 22, 2009 6:03 pm

    I stumbled onto your blog through googls Top recommendations and I love it.
    You just made me realize once again it really is all about writing the best songs.

  5. January 26, 2009 4:39 pm

    Great site guys. Very focused and cool.

  6. June 25, 2009 7:32 pm

    you have got it going on!!


  7. September 25, 2009 12:55 pm

    I have a comment on the photography paragraph in your eBook. You say “Amateur looking band photos make you look… amateur.” but then go on to say to hire a great “hobby photographer.”

    Being a professional photographer, I see many actors and musicians make the mistake of hiring “cheap” and “discount” photographers or hiring friends.

    Remember the adage “You get what you pay for?” This is true in photography, too. Would you go to an amateur dentist to save a couple bucks? Would you ask your friend to operate on your appendix? No. And you should use a pro photographer if you want pro-looking pictures!

    Thanks for reading.

  8. September 26, 2009 1:05 pm

    Hey Jen! Thanks for the heads up. I think we’re just trying to get people to go for the best photos possible. A lot of bands are cash strapped, so hiring a pro photographer may be out of their price range, but we totally agree with you that typically you get what you pay for. Thanks for reading the book!


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