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How to Tour China and South America with Hollerado

February 25, 2010

Hollerado should be everyone’s favourite band. They put on an amazing show, have songs that are insanely catchy, and are probably the hardest working and farthest touring band I’ve heard of.  Recently Hollerado came back from a tour of China which included busking in Tiananmen Square. But most impressively they’ve accomplished all of it as an independent* band on their own label.

The DIY ethic runs deep within these guys and I had a chance to ask lead singer/guitarist Meeno, and drummer Jake, about their musical experiences and the way they’ve created their musical career.

How long have you been involved in music/bands?
Meeno: About 15 years. Holy crap.
Jake: Ever since Menno took Nick and I to our first rock concert, I’ve been hooked.

What knowledge can you pass on to bands looking to tour China and South America?
Jake: An awesome tour manager is really important, because they are also your translator, guide around cities, and they are the one who explain the cultural differences between where y’all are from. Other than that, at least at least learn how to say “Beer”, “Please” and “Thank You!” in the local language.
Meeno: Try everything at least once, even the things that you think you will not like.

At what point in Hollerado’s career did you start to bring in “professionals” like Adam Countryman (and any other management) and why?
Meeno: I like how you put the word professionals in quotations.
Jake: We’ve been lucky with the help that we’ve had. I think the best way to sum it up is that all of the “professionals” have had faith in what we were doing, and they understood that when they joined up with us, we were a young band. Bix (our manager) and everyone else we’ve worked with have let us develop how we wanted. The flip side would be having some big lame corporation that would say things like “Get a real drummer!”

Royal Mountain Records is your own label. Why did you create RMR rather than signing with someone else?
Meeno: We wanted to freedom to do what we want. we’ve always been very Do it yourself. We make our own website and design all our own shirts and do our own art. We promote lots of our own shows.  Lots of labels wouldn’t be down with jumping through all the hoops it took to get our record in bags sold in stores, so we did it ourselves. If we want to play a shitty little house party instead of some label showcase a fancy club we are free to do that. We also have the help of our manager and arts and crafts, taking care of distro and all the businessish stuff that we know nothing about. That is what really makes it possible.

Where do you want to see Hollerado going a in the next few years?
Meeno: I want to make lots more music and travel.
Jake: Hopefully a restaurant with good nachos. I mean, touring Europe would be awesome, but failing that, a good Nacho restaurant.

—- So to recap: Hard work + good music + lust for adventure = Hollerado. It’s a classic formula and the best part is you can do it too… Juliette!

Take Control of Your Music

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