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Mayer Embraces New Media and Sells 300,000 records

November 26, 2009


So this is somewhat of a follow-up to my last Mayer post regarding his constant communication with fans. He just released Battle Studies last week and so far has sold over 300,000 copies.  Not bad in today’s world of free music. Not bad at all.

It helps that he has over 2 and half million twitter followers and is active on his YouTube channel and blogLefsetz pointed out in a recent post that Mayer’s tweets are honest, making you feel like you know the guy. He’s not coming at you looking down and he’s not just pushing his music on you. He’s talking everyday things that other people are talking about on twitter. He’s part of the conversation. He’s a real person.

You may or may not like the music or the guy, but  you gotta hand it to him for embracing change.



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