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The Whole World as Your Potential Audience

October 20, 2009

Just watched another metal documentary by the same guy who did the last one I watched. This one explored the global reach metal has.

At first I thought this would be mainly North America, South America, Japan, and Europe. I was stunned by what I saw in Indonesia, India and even China. These are countries who you’d think would be less influenced by Western Culture, but no, even metal heads thrive there.

Aside from the reminder of music’s universal power, it got me thinking of how the world is changing on us. There’s a rising middle class in China and India, the internet makes access to music easy (china still has a tight grip, but who knows how long that will last). You could be huge in India, Japan, Indonesia, or the Phillippines, and not have a huge local base.

The conventional advice is to build a local following and slowly expand out. It still rings true, but the internet has changed the game so you can expand wherever people are listening. Promote the music online, see who listens, know where they’re from, and tour accordingly. Imagine going to Asia and playing to a ton of people during the winter and coming back home to chill during the summer.

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3 Comments leave one →
  1. October 20, 2009 11:52 pm


    Wanted to let you know I follow your blog and I am a full time indie artists who lives in India. We are considered one of the top bands in the underground circuit. We get massive crowrds coming to gigs here. A minimum of 1000 people land up for an open air gig( mainly college). We recently played for a crowd of 20,000 people when we where the support act for Mr. Big in India. As per the maximum crowd we have had at a gig just us play was 10,000. Dont believe me ? check this out . All this has been possible because of the Internet.

  2. October 26, 2009 8:27 pm

    That’s so nuts man. I checked out the videos. I had no idea that scene existed either.

  3. October 28, 2009 1:18 pm

    Very cool post.
    I spent nearly 10 years in Asia back in the 80s, mostly w/a band called Tyger Lilly. I have to tell ya, they were metal maniacs back then and I am sure it hasn’t changed.
    I can also tell you through experience that The Philippines had some of the most incredibly talented metal musicians I had ever seen and heard.
    Horns Up to the Power of Metal, Worldwide!

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