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iTunes + Genius = iCharts?

March 17, 2009

Dear iTunes,

I have a way for you to stay relevant after Steve Jobs goes back to his home planet and everyone starts jumping ship. It requires some privacy invasion and a new way to calculate what a hit record is, but in doing so, iTunes could become even more powerful in the music industry.

To do this iTunes needs to move past the small number of people who buy iTunes music and take in the majority of people who own iPods, but don’t buy music from your store (people who torrent/P2P).

Apple needs to increase the power of their Genius application. Make Genius gather information on every song and every album added to iPods, iPhones, and iTunes. Once you have all this information release a daily, or a weekly chart, and show the world who really rules music.

Everyone knows radio is mostly dead, YouTube views are not always accurate, and that Billboard charts are really only a measure of how many suckers their are. A few weeks ago Taylor Swift topped the Billboard 200 chart with 62, 000 in sales according to Nielson Soundscan. I can guarantee you that there were waaay more albums added to iPods then just 62,000 that week. A number one album used to means something, but with statistics like the Taylor Swift album, number one albums are laughable at best, and irrelevant at worst.

iTunes should embrace the new age. People download music for free. You download music for free, I download music for free. iTunes has such a huge installed user base that it’s strange that they haven’t found an appropriate way to measure all the music that is added to iPods.

If iTunes created a chart that measured the real amount of music being listened to and traded on all iPods the world would truly know who really has a number one album.

Take Control of Your Music

Voyno

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3 Comments leave one →
  1. March 17, 2009 10:26 pm

    They already know. They are secretly controlling the entire world through their empire of destruction. ipods are just the first stage of a total global takeover that will soon encompass all of the planets in our solar system. Elvis is helping them to do it from his home planet.

  2. March 18, 2009 6:37 pm

    hey fellas – great post and idea. It would certainly be a much closer approximation – though I’ve got some misgivings about it. Obviously, it wouldn’t be a hundred percent, as you’re going to get those people that decline to have their information sent to apple. And of course there’s still like a gagillion people out there that use Microsoft media player or other such things.

    Another thing I wonder about is this: are charts really about popularity or more about cash money? Because I think the old model says that one equals the other. Consider that iTunes already does charting for sold music.

    I totally agree with you that it’s much better to say “X number of people are downloading your tunes, Mr. Lil John” but the inevitable followup is “but you only made Y amount of dollars.” I don’t think the powers that be wouldn’t know what to do with a discrepancy between dollars and albums – which of course would be enormous. It could even have the unintended negative effect of reinforcing the silly notion that we (not we so much as they) need to figure out a way to turn those unpaid downloads into paid downloads – by cracking down, charging people, going after torrent site administrators, etc.

    As long as dollars = popularity, I’m afraid it’s not likely to change anytime soon.

  3. March 20, 2009 12:43 am

    Good call Jeff.

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