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Digital Distribution: New Choices

March 10, 2009

Recently we posted about digitally distributing your music via TuneCore and CD Baby. There has been quite a bit of traffic on that post, and with all the new info we’ve got it’s time to take another look at your digital distribution options.


WaTunes has flipped the script on digital distribution as it now offers it’s services for free. Yeah, free. In addition the customers of WaTunes will still earn 100% of their royalties and sell unlimited songs & albums. Kevin Rivers, the CEO of WaTunes contacted NRP and made the heady claim that “By going absolute, this makes WaTunes the cheapest digital distributor in the world!”

I know musicians like cheap things, and free is even better, but how can WaTunes afford this? Well according to Hypebot, WaTunes hopes to generate revenue from ads on a new music social networking site.


RevebNation is fast becoming a one stop shop for independent musicians. They have mailing lists, widgets galore, twitter integration, electronic press kits, and also digital distribution. For $34.95/year they get your music onto 10 major online stores (iTunes, Rhapsody, Amazon, etc), give you a UPC code, you get to keep 100% of your online sales, give you income reporting and detailed stats of where you’re selling your music.

Ditto Music

Thanks to Jenny for sending Ditto Music our way. It’s a English site (pounds not dollars people), and for 25 pounds offers you coverage on over 600+ digital distribution sites, gives you a pre-release option, takes nothing from your sales, and interestingly gives you UK chart release options and national TV opportunities (which cost more). Also Ditto Music did just get the rights to digitally distribute the newest Lil Wayne album. So that’s something to ponder

Finally, we have another interesting reader suggested path which we shall call Dave Carter Two-and-a-half Other Options. Amongst other things Dave suggested starting your own label, then dealing directly with iTunes, Rhapsody, etc. Which is a great idea if you’re part of a group of bands (collective) and can share the work and share the rewards.


So there you have it. A few more options for digital distribution, other then TuneCore and CD Baby. Each one is worth a look and offers their own angle on the digital distribution world.

Take Control of Your Music


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3 Comments leave one →
  1. March 10, 2009 9:00 pm

    I’ve noticed more folks throwing their hats into the ring in digital distribution. great! I’m concerned about some of the models new companies are coming up with: this isn’t an easy business to break into, I speak from experience.

    The customers here are ARTISTS, they are entrusting you with their music, their love, the work of years of their lives. It’s not like other businesses, and you have to treat them all as partners. It’s easy to underestimate the incredible work required to treat the artist and their music with the respect and attention it needs.

    Thanks again for keeping tabs on everyone around, New Rockstar Philosophy!


  2. March 14, 2009 3:09 am

    Hi NRP,

    Thank you for the post. I strongly agree with Peter. I don’t feel this is a business that should be too much stimulus to the artist. The artist IS entrusting their distributor with their contents, their hard earned work, their passion. I believe that it is our job to provide that personal service and cater to them to make sure that their experience is well deserved.

    Kevin Rivers, CEO

  3. March 25, 2009 12:09 am

    Interesting to hear Peter’s opinion on other companies that took a less corporate route than himself

    Being ex musicians and not interested in global monopolisation, a release, to us means, just that, a RELEASE.
    That means an official release date ( not just uploading and hoping ) , the option of being chart eligible, setting up your own label , and then over 700 stores to choose from which cover everything from digital, mobile, ringtone, video, etc.

    Why just have one package when you can have ten, each customer is an individual as you mentioned

    I admire tunecore, they have a lot of customers. I just hope they steer away from their model before they become the battery chicken of the music world.

    All the very best


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