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The Next Musical Revolution

August 1, 2008

From Niches to the Mainstream.

That has been the typical transition of properties for Modern Music.

In every generation of humans, there has been a music, a style, a New Culture of ART that rises to become the cultural zeitgeist.

In recent history it is easily traced.  —don’t hold me to this crude breakdown.

  • 50’s –> Good boys and girls, Buddy Holly, Early Elvis.
  • 60’s –> A liberation of the prior generations underpinnings. Free Love, Free drugs, Free Jams (Hendrix        Sgt.Pepper etc.
  • 70’s –> Heaviness sets in, the choices of last generations is felt. All the while music parallels itself with likes of ABBA co-existing with Led Zeppelin, and later with the bands like The Ramones and the Clash.
  • 80’s –> The excesses of the last generation are increased and intensified. Pure pop and straight ahead punk grow out in to Glam Metal, and Dance music. The mainstream niches and splits even more. G’n’R, The Pixies, Madonna, and NKOTB peek their head out.
  • 90’s –> Grunge evolves from the Midwest via Seattle. Brit Pop takes over when Grunge can’t deliver, then Girl Bands give way to Boy Bands.
  • 00’s –> Boy Bands die off. Dance Music, Garage Brit Rock, Emo, Scremo, Piano Rock, take control of an ever diminishing mainstream world. Niches begin to start controlling more of the cultural mind field.

…which takes us to today Mid-2008 and the question of:

Whats Next?….

What sparked this midnight musing is the article:

Hipster: The Dead End of Western Civilization

We’ve reached a point in our civilization where counterculture has mutated into a self-obsessed aesthetic vacuum. So while hipsterdom is the end product of all prior countercultures, it’s been stripped of its subversion and originality.
Hipsters = Dead Trends, Dead Music, Dead Culture, to brutally summarize the article.
So What will shake us from our hipster world?
What will be the new sound? the new look? the new taste? that will come along and demolish Hipster culture?
If I knew that I would be selling my secrets to marketers while my soul slowly dies.
But attacks on marketers aside, there will be something that destroys Hipster culture. It’s inevitable. It’s been around too long at this point. Arguably since The Strokes came around in 2001.
That’s a long time for any cultural trend, let alone one that is so concerned with being cool.
I just wonder if it (the new cultural/musical trend) will destroy everything in it’s path like Grunge or will it be a slow boil like the roll over from the late 60’s music to the early 70’s.

Who knows, but if anyone out there has ideas on what’s next for Music, Culture, and Art, we would love to hear it.

Take Control of Your Music,


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One Comment leave one →
  1. August 1, 2008 11:01 pm

    I dunno if I buy the harsh argument of that hipster article, and I don’t think something will ‘destroy’ hipster culture. Every new generation of music/style/what have you has built upon/been influenced by/borrowed from what has come before it (or what is going on alongside it in another place somewhere else in the world), even grunge though perhaps not as obviously. And every new generation of music/style/art has evolved amongst cries of derision, contempt, and a holding up high of what ‘used to be.’ I do think the turnover for new trends (and the inevitable detractors) will necessarily occur more quickly as the digital age intensifies.

    But will something come along and replace our current trend(s)? Nope. It will be an evolution, albeit one of quickening pace.

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