Skip to content

Katy Perry: Album Sales Vs. Singles Sales

July 24, 2008
Katy Perry

Katy Perry

image credits: www.drownedmadonna.com/

So you may have heard of this Katy Perry girl who’s being talked up because of her catchy single, “I kissed a girl”.  Apparently Perez got the buzz going on her and now she’s popping up everywhere. Good for her….. but let’s talk about the point of this post.

 Industry Analyst extrordinaire, Bob Lefsetz pointed out the huge disconnect between her album sales and single sales.

To quote one his recent posts regarding selling singles vs albums ,

“1. Katy Perry “I Kissed A Girl”

Sales this week: 162,951
Percentage change: -7
Weeks on: 11
Cume: 1,487,745

She only sold 31,971 albums total.  And, of those, 6,233 were digital.

Seems like a hit today is the track and the track itself.  I think the sale of one and a half million copies is significant.  But it shows that although the oldsters want to sell albums, the little girls not only don’t understand, they don’t care”

That’s a huge difference…..1.5 million singles sold vs 32,000 albums sold.

Just from this contrast alone, it doesn’t make much financial sense to invest heavily in making an album. If you can generate interest and sales from singles (itunes/ringtones), you can convert that into into merchandise sales, ticket sales, and higher fees for placement in film/tv/new media.

Make Great Music,

Hoover

Bookmark and Share

Advertisements
One Comment leave one →
  1. Jakomi permalink
    July 24, 2008 2:49 pm

    Well in the UK, the BPI (aka the major music industry), the government and ISPs have ironed out an agreement based on three strikes of file sharing and you are disconnected.

    I have written an article on my blog which examines whether this bandaid is actually hitting the root cause of a lot of piracy.

    The blog also has a video interview with Pim Betist the founder of http://www.sellaband.com

    Be good to get your thoughts…

    http://www.themusicvoid.com/?p=110

    Cheers,
    Jakomi

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: