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Jermaine Dupri Talks About The Future of Music

June 12, 2008

Jermaine Dupri

Jermaine Dupri,

The guy is the industry heavy-weight who brought you Kriss Kross (if you don’t know what I’m talking about, I’m probably older than you. I was digging that cassette tape back in elementary school…good times). He is now the president of Island Def Jam’s Urban Division.

Recently, he sat down with Forbes Magazine to discuss the future of music.

It was a short interview, but interesting nonetheless. The most significant aspect I found was how he perceived album ‘leaks’. His view is if people already have the album before it’s released, it’s an indicator of the excitement level surrounding the release. He continues to state that if they already have it, then he didn’t put it out fast enough.

The only way I can see that translating to sales is if the people who do have it start talking and blogging about it (I’m assuming the album is good).

He also embraces the internet and states that YouTube is better for artists than Radio or MTV. This may seem obvious, but it’s cool to see a guy from the old guard embracing the new).

Make Great Music,


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2 Comments leave one →
  1. Jakomi permalink
    June 16, 2008 8:31 am

    Great to see a senior industry executive who actually gets it and realises the time of radio and MTV as a serious promotional tool to drive sales is lagging.

    The web and mobile are the new tools that music consumers/fans are engaging with. So they need to be embraced and utilised as CRM and promotion tools not fought against.

    Be good to get your thoughts on this article regarding ISPs and stealing music:


  2. June 17, 2008 4:03 am

    JD’s got the idea!

    The future of music will see an evolution in the way the fan experiences the music. Artists need to embrace the digital tools and not be scared of them (i think this is finally starting to happen?!) In future, it is likely that less and less people will pay for the music, but will buy certain “value adds” to the music. The key will be giving the fan his own experience through a wide variety of rich content and media about the artist, and montezing that experience.

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